Midnight Drive
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Listener-powered music research
Turn every listener into a music director.
The swipe-first research platform that makes music testing feel less like a survey and more like an experience listeners actually want to finish.
Swipe-firstDesigned for mobile
Smart SamplingRules you control
Radio-readyActionable results
LIVE EXPERIENCE TRY IT
↑ SUPER LIKE
← NO
LIKE →
↓ SICK OF IT
The listener experienceFeels like fun.
Feels like fun.
Works like research.
No endless grids. No intimidating questionnaires. Listeners hear the hook, react naturally and move on. Every gesture becomes structured, useful music intelligence.
←
No
Not for me. A simple, instinctive response.
→
Like
A positive vote captured in one natural move.
↑
Super Like
Heart-eyes energy for the songs listeners love.
↓
I’m Sick of It
Burn detection that separates love from fatigue.
One complete research platform
Built around the way radio actually works.
From audio preparation to the final programming decision, your entire music research workflow lives in one focused system.
DB
Custom music databaseYour catalogue, structured your way.
Import your library, manage custom external IDs, hooks, cover art, categories and song status in a database designed around your station.
SONGHOOKSCORE
Neon CoastMidnight DriveREADY87
The SignalsStay AwhileREADY81
Maya NorthOpen SkyREADY76
✦
Algorithms & rulesSmarter samples. Better decisions.
Control category weights, exposure balance, listener limits and artist separation. Smart Sampling builds the right test for every listener.
Current40%
Recurrent35%
Gold25%
⌁
Management toolsLess administration. More music strategy.
Create and edit tests, manage listeners, prepare audio, run contests, control access and keep a complete audit trail from one clean dashboard.
- Bulk catalogue management
- Flexible active and closed tests
- Roles, permissions and audit history
↗
Results that travelFrom listener gesture to programming action.
See score and fatigue separately, explore response patterns and export only the columns you need in the order your workflow expects.
LOVE SCORE84
SICK OF IT7%
RESPONSES246
The Swipe advantage
The indispensable bridge between your audience and your playlist.
Participation without survey fatigue
A familiar mobile gesture lowers friction and keeps the experience moving.
Signals traditional scores miss
Love, rejection, fatigue, listening time and response speed tell a richer story together.
Research shaped to your strategy
Your categories, your rules, your audience and your export format—not a rigid one-size-fits-all study.
One source of truth for music decisions
Catalogue, testing, listeners and results stay connected from setup through analysis.
Launch meaningful research in three moves.
Build
Choose songs, rules, listener limits and the audience experience.
Swipe
Listeners hear each hook and react with one intuitive gesture.
Decide
Compare love and fatigue, segment the results and export with confidence.
Let’s talk music
Ready to make music research feel new again?
Tell us about your station and your research workflow. We’ll show you how Swipe the Music can fit the way your team works.